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Keywords: Localisation
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2011) 33 (1): 27–38.
Published: 29 December 2011
... internationalization process, mainly focusing on the motives behind retail internationalization, market selection, entry modes, retail management considerations as well as the importance of location. Retail internationalisation Expansion strategies Post‐entry Localisation Emerging markets China...
