... international markets closer to home. Those with a high value proposition in the local market and the capabilities to adapt effectively to China’s peculiarities may, however, find a promising and profitable niche to operate in. Originality/value This paper focuses on the under examined realities...

... dynamic regions and lays out the strategic options for companies in the new competitive game that has begun. Asia Management strategy Multinational companies Competitive strategy Localization Innovation A fundamental strategic rethink is now required by Asian companies and Western...