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Keywords: Luxury retail
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Journal Articles
Temporal tension and luxury brand prestige: the paradox of waiting in line
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2025) 46 (5-6): 169–179.
Published: 16 October 2025
...Glyn Atwal; Douglas Bryson Purpose In the post-pandemic luxury landscape, queuing has shifted from a logistical hurdle to a deliberate brand strategy. This paper aims to examine how luxury retailers, such as Louis Vuitton’s Frankfurt flagship, intentionally use queues to boost brand exclusivity...
