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Keywords: Market Strategy
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2013) 34 (5): 4–11.
Published: 02 September 2013
...Frank Lattuch; Richard J. Pech; Frank Riemenschneider; Matthias Weigert Purpose – Market strategies and technology strategies are two sides of the same coin that drive innovation efforts. This paper argues that combining them as a balanced force is crucial for innovation performance...
