... while using strategic market positioning principles. This article has been written by the author with the aim of making the principles better known to others after having seen these principles work for his clients. Design/methodology/approach Research conducted by the author's firm, LEK...

... the uniqueness of the soil, season, and winemaker's skill in tannins, oak, and aging processes – equates with quality. Competitive strategy Value analysis Competitive advantage Market position Innovation Corporate strategy is heavily influenced by its military roots. The very language of strategy...