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Keywords: Marketing communications
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2015) 36 (5): 34–42.
Published: 21 September 2015
... century. Design/methodology/approach – This paper reviews the relevant extant literature relating to economic, social and technological developments and their impact on the post-modern world of marketing communications. It discusses the rip tides of change that impact on that world. Discussion...
