Keywords: Markets
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Journal Articles
Journal of Business Strategy (2007) 28 (5): 13–19.
Published: 11 September 2007
...Ram Herstein; Eugene D. Jaffe Purpose Store brands, which were once only found on the shelves of developed countries, are now being introduced in emerging markets in increasing amounts. The purpose of this paper is to describe the store brand process as it is found in emerging markets...

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