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Keywords: Mass-market
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2024) 45 (5): 348–355.
Published: 13 October 2023
... chain and logistics. Omni-channel Mono-channel Business models Retail strategies Discounters Big middle Mass-market A growing body of literature encourages bricks-and-mortar retailers to move towards what is called “smart retail” (Pantano and Timmermans, 2014) in which retailers...
