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Keywords: Maverick program
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2015) 36 (6): 3–12.
Published: 16 November 2015
... develops a conceptual approach that underlies the design of the Maverick program. Surveys were deployed to determine the perceived impact of the program on the broader culture. Findings – The secret ingredient in employee engagement is gaining the “emotional share of wallet” of employees to drive...
