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Keywords: Measures
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2012) 33 (6): 40–46.
Published: 26 October 2012
... across all sectors – private, public and not‐for‐profit – to develop meaningful and measurable objectives during the course of designing their strategic plans. Findings Most organizations flounder when it comes to objective setting. They come up with lists of objectives that are a mixture...
