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Keywords: Metaphor analysis
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2019) 40 (3): 10–17.
Published: 07 March 2019
...Claudia Jonczyk Sédès Purpose While metaphors are widely used in strategy teaching and development, this study aims to present an approach how to benefit from metaphor analysis in strategy implementation. The authors find that metaphors used by organizational actors in strategy implementation...
