...Derrick Boakye; David Sarpong Purpose Recent years has seen rising interest in the metaverse as a technological domain that has potential for value co-creation and capture in contemporary marketplaces. This paper aims to provide insights into how firms can conceive the value creation...

...Maxime Besson; Stephanie Gauttier Purpose Organizations have started using the metaverse to sell non-fungible tokens, execute engineering processes and conduct business meetings. A condition of creating value by moving business processes to the metaverse is acceptance of this technology...

...Stéphanie Gauttier; Wassim Simouri; Aurélien Milliat Purpose Once Facebook transformed into Meta, a race to enter the metaverse began in all sectors of the economy. Being first has financial, technical and strategic costs, even if it can allow creating barriers to prevent others entering...

...Peter Buell Hirsch Purpose This paper aims to highlight the reputation risks of doing business in the metaverse. Design/methodology/approach The viewpoint is a subjective review of the technical, economic and cultural underpinnings of the metaverse from a corporate perspective. Findings...