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Keywords: Millennial
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2013) 34 (6): 3–10.
Published: 28 October 2013
...Leslie Lu; Dora Bock; Mathew Joseph Purpose – To develop an understanding of the Millennial Generation's consumption of green products. Specifically, our research sought to address the following two research questions in regard to this generation's consumption behavior: What product...
