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Keywords: Millennials
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Journal Articles
The light at the end of the tunnel: marketing to seniors
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2023) 44 (2): 114–116.
Published: 16 March 2023
... people depicted sensitively in a wider range of product categories from cell phones to detergent. Social implications If the viewpoints expressed in the article being widely known and understood, people should see a reduction in the careless stereotyping of Boomers, Millennials and other cohorts...
Journal Articles
Bring your own device to work: how serious is the risk?
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2021) 42 (6): 392–398.
Published: 04 September 2020
..., and regulatory compliance. With these unmanaged devices, companies have less control and visibility, and fewer mitigation options when protecting against the risks of cyber-attacks. Therefore, the purpose of this study is to investigate how millennials' use of personal mobile devices for work contributes...
Journal Articles
Follow the dancing meme: intergenerational relations in the workplace
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2020) 41 (3): 67–71.
Published: 02 April 2020
... Workplace Baby boomers Millennials Gen X Just when we thought the tired phrase “this is not your father’s [fill in the blank]” was leaving the scene, up popped “OK, Boomer” (Ferguson, 2019). The many articles and debates praising and condemning the phrase since its eruption into public consciousness...
Journal Articles
The charge of the white brigade
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2017) 38 (1): 47–50.
Published: 16 January 2017
... of the Millennial generation (born between 1982 and 2004) should help accelerate change, but it is not believed that demographics on its own will dramatically improve matters. This viewpoint examines some of the underlying tensions around diversity in the workplace and suggests some approaches that could have...
