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Keywords: Mission statement
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2019) 40 (5): 46–53.
Published: 02 April 2019
...Inés Alegre; Jasmina Berbegal-Mirabent; Adrian Guerrero Purpose Mission statements are a key element of any organization. Ideally, the mission statement should be written at the initial stages of an organization’s life to be a useful tool to guide future organization’s decisions and strategy...
