... participated in our Sydney study. © Emerald Group Publishing Limited 2010 Mission statements Leadership Transformational leadership In a fast‐changing world, the question for many senior managers is: “What leadership strategy is needed for my organization to stay competitive and to thrive...

...Forest R. David; Fred R. David Analyses mission statements and defines them as “enduring statements of purpose” that distinguish one organization from other similar enterprises. Suggest that a well‐crafted mission statement can provide advantages or benefits to a company. States mission statements...