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Keywords: Mistakes
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Journal Articles
Seven mistakes to avoid in launching and scaling digital platforms
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2021) 42 (2): 126–136.
Published: 17 September 2019
... digital platform cases. Findings The paper organizes platform strategy in a coherent framework and identifies seven mistakes frequently made when managing digital platforms. Originality/value Drawing from the authors' experience teaching platform entrepreneurs, advising digital platform startups...
