Keywords: Monsanto–Bayer
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Journal Articles
Journal of Business Strategy (2020) 41 (1): 27–37.
Published: 09 April 2019
...Philippe Rebière; Hareesh Mavoori Purpose The purpose of this paper is to investigate the antecedents, internal/external drivers and circumstances that diminish the importance of reputation and permit it to be circumvented in the context of a fusion (Monsanto-Bayer) and propose a comprehensive...

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