...Gina Rennings; Michael Wustmans; Martin Kupp Purpose Business model innovation (BMI) provides enormous opportunities to multinational corporations (MNCs). Consequently, some MNCs have created dedicated BMI units. Yet, research only provides limited guidance and lacks empirical evidence...

... businesses Middle market Multinational corporation Privately-held businesses Between the nation’s smallest and largest businesses, according to annual sales, lies the middle market (MM), what one writer described as “to the USA economy what North America was to Christopher Columbus: a giant...