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Keywords: Narratives
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2010) 31 (2): 18–23.
Published: 02 March 2010
...John Marshall; Matthew Adamic Purpose While all companies hope to create a positive organizational culture, many of the most effective use corporate narratives to communicate company values. The purpose of this article is to identify common techniques used in these organizations and develop...
