...@student.uibk.ac.at © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Innovation Business model innovation Value Creation Digitalization Hybridization Network effects Hybrid business model Digitalization is not just a temporary phenomenon...

... user groups. The groups interact with the platform by using digital and information technologies as an interface. Here, the challenge is to identify complementarities between groups to promote direct and cross-side network effects, made possible by analysing the most frequent interactions between...