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Keywords: News release
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2013) 34 (6): 40–42.
Published: 28 October 2013
.... Originality/value – Personal viewpoint. I know it sounds like asking the horse to push the cart, and I am not suggesting that you actually issue a news release about your business strategy. But reducing your business strategy to a 400 or 500-word announcement-like document will help clarify...
