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Keywords: Niche entrapment
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Journal Articles
Escaping the niche: how one company broke the mold
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2022) 43 (2): 96–104.
Published: 08 December 2020
...Chethan D. Srikant; Patrick Donovan Purpose Companies may spend capital and effort to ensure the survival within their niche but have limited capacity to expand into other niches or broaden their target segment. This paper aims to provide insights into how they can overcome this niche entrapment...
