Keywords: Objectives and key results
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Journal Articles
Journal of Business Strategy (2026) 47 (1): 52–70.
Published: 12 November 2025
...Christine Wowerath Purpose This study aims to determine how the goal-setting framework of objectives and key results (OKRs) can enhance integrative strategy implementation. Design/methodology/approach A case study of one of Europe’s leading financial services and debt collection companies...

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