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Keywords: Olympic Games
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2013) 34 (5): 54–59.
Published: 02 September 2013
... such as fashion (Milan), food and beverages (Munich), folklore dancing (Rio de Janeiro), film (Cannes) and many more. The most powerful platform for rebranding a city is hosting the Olympic Games. Despite the fact that many city planners and decision-makers tend to perceive the Olympic Games as the highest...
