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Keywords: Omni-channel
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2024) 45 (5): 348–355.
Published: 13 October 2023
... will persist” (Lord Wolfson, 2019; Chairman and CEO of Next) [ 1 ]. Guillaume Do Vale can be contacted at: guillaume.dovale@idrac-bs.fr © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Omni-channel Mono-channel Business models Retail strategies...
Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2022) 43 (6): 339–349.
Published: 03 October 2021
...Guillaume Do Vale; Isabelle Collin-Lachaud; Xavier Lecocq Purpose To cope with online competitors and new consumer behaviors, retailers need to hybrid digital and physical offerings to implement an omni-channel business model. This constitutes a digital transformation of the traditional business...
