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Journal Articles
Measuring the value of online communities
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2014) 35 (1): 29–42.
Published: 14 January 2014
...James Christian Franklin; Michael Mainelli; Robert Pay Purpose – The purpose of this paper is to provide a set of measures that enable better understanding of online communities, their value and the strategic decisions best suited to them. Design/methodology/approach – After...
