...David Wagner; Matthias Wenzel; Heinz-Theo Wagner; Jochen Koch Purpose The purpose of this paper is to explore and illustrate how organizations may use online communities strategically to adapt to a changing business environment, specifically from a dynamic capabilities perspective. Design...

...Isabelle Bourdon; Chris Kimble; Nathalie Tessier Purpose – The purpose of this paper was to gain a better understanding of the nature of online communities, the relationships within them and the relationship between such communities and the host organization. Knowledge sharing via participation...

... available today to enhance a personal brand. Personal branding Early adopters Online communities Small enterprises Social networks Generation Y Differing lifestyles and experiences are leading to new attitudes, expectations and behaviors. As Generation Y (otherwise known as the “Net...