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Keywords: Online shopping
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Journal Articles
Art T. Weinstein, Christopher Alegria, Daniela Araujo, Diana Ramirez Carvallo, Luz Helena Cubides, Annmarie Salinas
Journal:
Journal of Business Strategy
Journal of Business Strategy (2024) 45 (4): 282–291.
Published: 22 August 2023
..., hamsters, reptiles, horses and farm animals. They offer leading national brands to their customers, which builds trust. Chewy Customer service Customer value E-commerce Marketing strategy Online shopping Pet industry Chewy’s great success is not without some financial and customer service...
Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2023) 44 (6): 399–405.
Published: 11 November 2022
... Limited 2022 Emerald Publishing Limited Licensed re-use rights only Brand management Loyalty Branding Smartphones Online shopping AI It is 6:25 p.m. on a Tuesday. Kay is waiting for the F train at the 14th St subway station in Manhattan, NY, to go home after work (true story...
Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2022) 43 (6): 381–390.
Published: 06 October 2021
... Emerald Publishing Limited Licensed re-use rights only Marketing strategy E-commerce Customer value Online shopping Walmart Retail management Grocery industry Walmart is the largest traditional retailer worldwide. The Covid-19 pandemic led to a major shift to online buying, which...
