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Keywords: Online social disapproval
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2026) 47 (1): 113–128.
Published: 02 December 2025
...Jinglu Jiang; Ann-Frances Cameron; Monalisa Mahapatra Purpose This paper theorizes online social disapproval ( OSD ) as a distinct, multilevel phenomenon that can rapidly escalate into bursts of public responses with significant reputational and financial consequences. This study aims...
