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Keywords: Organic food
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Journal Articles
Family firms taking surprising risks: building success on conservative values
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2019) 40 (5): 21–27.
Published: 30 November 2018
... unusual risks. Three documented episodes in the history of the Hipp family enterprise, considered in turn, demonstrate the link between particularism and risk-taking: resistance to the Nazis; entrepreneurship in the pioneering of organic food; and idealistic succession arrangements...
