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Keywords: Organizational complexities
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Journal Articles
Escaping the niche: how one company broke the mold
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2022) 43 (2): 96–104.
Published: 08 December 2020
... organizations overcome niche entrapment: embrace the organizational complexity; use gateway and complementary identities; consider brand disassociation; and achieve ambidexterity through a portfolio of offering. Originality/value This paper deviates from the traditional treatment of niches as a focus...
