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Keywords: Owner-manager
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Journal Articles
Networking as a marketing tool in small companies: a random and informal approach
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2018) 39 (2): 47–55.
Published: 16 April 2018
... For this purpose, the author decided on a qualitative approach and performed exploratory case studies of four SMEs in Portugal. Findings The results obtained show that the owners/managers of the SMEs studied here recognize the importance of marketing and networking, but have not yet implemented them...
