... 2022 Emerald Publishing Limited Licensed re-use rights only Business relationships Owner death Bankruptcy Exit Partnerships In many industries, firms collaborate and cooperate as business partners in buyer–supplier relationships, strategic alliances and licensing agreements...

... Limited 2022 Emerald Publishing Limited Licensed re-use rights only Health insurance Digital transformation Business strategy Ecosystem Partnerships Health technology Virtual care Business model Value creation Competitive advantage Digitalization is driving the consumerization...

... with a range of business relationships of varying degree of imbalance. Ambitious and growth-oriented small firms enter relationships with larger counterparts, tolerate the imbalance and learn to achieve successful outcomes. In spite of the increasing importance of asymmetric partnerships, there are still many...