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Keywords: Personal branding
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Journal Articles
Building a personal brand through social networking
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2011) 32 (5): 14–21.
Published: 06 September 2011
... project which is investigating the use of new technologies by entrepreneurs and small businesses in the South East of England. Findings The paper demonstrates how various online services such as blogging and social networking can be harnessed to develop and enhance a personal brand...
