Keywords: Pine and Gilmore model
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Journal Articles
Journal of Business Strategy (2022) 43 (6): 391–396.
Published: 23 November 2021
... competitive advantage. All four wineries are invested in experiential projects , even though they use different elements in their own proposals, which link at different points of the Pine and Gilmore model. “Entertainment” experience, lived through the senses, is present in all four wineries. This creates...

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