Keywords: Pivot
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Journal Articles
Journal of Business Strategy (2020) 41 (4): 3–9.
Published: 21 June 2019
... discipline is derived. Findings Intuitively, strategic discipline may seem like the antipode to the much-discussed concept of pivoting. In fact, strategic discipline is shown to be the natural corollary of strategic pivoting as a successive phase in a company’s development. Research limitations...

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