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Keywords: Postmodernism
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2015) 36 (5): 34–42.
Published: 21 September 2015
... focuses on the changing global environment as a backdrop to observing new trends in the marketplace underpinned by an information explosion. Consumer typologies and their significance are considered generationally in terms of X, Y and Z and explored in the context of postmodernism. Findings...
