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Keywords: Poverty
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Journal Articles
Serving the world's poor: innovation at the base of the economic pyramid
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2007) 28 (2): 14–21.
Published: 06 March 2007
... took place with companies that had succeeded in serving customers living in poverty. Companies were identified from the existing body of literature, observation and personal contact. Additionally, data were collected from developing case studies on multinational corporations and local firms that have...
