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Keywords: Privacy paradox
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2020) 41 (5): 47–56.
Published: 14 May 2020
... customer expectation and organizational objectives. In doing so, the paper offers four possible outcomes of accommodation, accumulation, association and affiliation, providing illustrations to each scenario for strategy formulation. Design/methodology/approach The relationship between privacy paradox...
