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Keywords: Privately-held businesses
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Journal Articles
Middle market companies: reaching stakeholders through strategic communication
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2015) 36 (5): 25–33.
Published: 21 September 2015
... businesses Middle market Multinational corporation Privately-held businesses Between the nation’s smallest and largest businesses, according to annual sales, lies the middle market (MM), what one writer described as “to the USA economy what North America was to Christopher Columbus: a giant...
