... of the processes involved. Design/methodology/approach The paper is structured in three parts. It begins with an overview of marketing audit’s theoretical domain. Then, the rationale, content and implementation of the instrument are presented. Finally, the work’s main motivations and implications are discussed...

... created. The information technology in Word processing software is very different from the Amazon’s e‐commerce platform, which is very different from the genetic algorithms used to explore the structure of molecules. The context, the task and the nature of their impact is so different among...