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Keywords: Product differentiation
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2025) 46 (5-6): 117–141.
Published: 03 November 2025
...-performance analysis Product differentiation Social media platforms Business strategy Faculty of Economics, University of Gdansk This research was supported by the internal research fund of the Faculty of Economics, University of Gdansk. In today’s competitive marketplace, where...
Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2010) 31 (4): 59–69.
Published: 06 July 2010
... many might casually assume, reaching counterintuitive endpoints of our empirically and analytically developed arguments, which many readers will consider surprising. Innovation Design Product differentiation Arts A made thing's “aesthetic coherence” determines the way we use...
Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2006) 27 (1): 43–53.
Published: 01 January 2006
.... Management strategy Influence Product differentiation Leadership Since the early 1980s, Michael Porter's strategic typology has been one of the most widely accepted methods of discussing, categorizing, and selecting company strategies. Porter's novel idea that strategies can be classified...
