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Keywords: Product positioning
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2007) 28 (2): 8–10.
Published: 06 March 2007
... not unusual, for instance, to find that 80% of profits come from the top 20% of customers or product lines, and that there is a portion of business that actually loses money once all overhead costs are taken into account. Organizational restructuring Strategic audit Strategic marketing Product...
