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Keywords: Productive methods
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2024) 45 (6): 372–377.
Published: 24 October 2023
..., innovators should include cultural beliefs as design requirements to ensure the product resonates with the values and everyday practices of users. One way to do this is by implementing the productive method, which provides the resources for the relevant potential users to design the product themselves...
