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Keywords: Profit maximization
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Journal Articles
Creating successful alliances
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2004) 25 (2): 18–22.
Published: 01 April 2004
... show, alliances can mine rich new veins of value creation, but they also can be plagued by multiple conflicts. Three issues arise most frequently: © Emerald Group Publishing Limited 2004 Strategic alliances Profit maximization Competitive strategy Chief executive officers...
