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Keywords: Prototypes
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Journal Articles
How tangible is your strategy? How design thinking can turn your strategy into reality
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2009) 30 (2-3): 50–56.
Published: 27 February 2009
... the principles of design thinking the Design Services Team has developed the means to analyze, refine and convey business strategies in the form of artifacts or prototypes. While demonstrating what the final offering will be from a customer's point of view, these objects also express the strategic planning...
