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Keywords: Purchase intention
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2025) 46 (1-2): 29–50.
Published: 11 August 2025
...Eya Kbaier; Fatma Bakini; Khouloud Oueslaty Purpose This study suggests an extended UTAUT framework that examines the effect of performance expectancy, effort expectancy, social influence and facilitating conditions of chatbots on attitudes and in turn on purchase intentions toward brands...
