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Keywords: Red Ocean
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2013) 34 (5): 25–35.
Published: 02 September 2013
... can create a Blue Ocean very fast with the right value proposition at the right time, it may be short-termed and may be transformed into a Red Ocean again within 1-2 years, unless the company's competitiveness is safe-guarded. Practical implications – The results show, that Nintendo...
