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Keywords: Relationship benefits
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2024) 45 (4): 275–281.
Published: 21 August 2023
... highlights the relevance of this type of benefits to relational outcomes. Manel Hamouda can be contacted at: manel.hamouda@gmail.com © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Green marketing Green brands Relationship benefits Brand...
